How would you describe your style?
I love the minimalism of classic pack-shots. I try to retain a pure and basic spirit, but add a little twist.
What are your main sources of inspiration (artists, graphic designers, etc.)?
There are many. I probably inherited things from Swiss graphic culture – rigorous, constructivist and pared down. If you want to hear names for an artist and a graphic designer, I’d say Max Bill: he fits in for both.What can you tell us about the two works on display at ArtLigue?
This was a commission for Air France. They belong to a series of photographs of terrestrial globes.What was the creative process for these works? Is it consistent with your usual approach?
Do you use different creative methods depending on the nature of the project (artistic, commission, experimental)?
The approach is always based on trying to better understand the client and meet their expectations, while seeking to amaze them with unexpected proposals.
What is your view on graphic design today?
A watchful yet detached view, a bit like in meditation: a floating concentration.Do you believe there is a boundary between visual arts and graphic design? If so, where would you place it?Should graphic design be included in the arts, or does it already belong there?
It depends on what you call art. It also depends on what you do with the objects in question, how you consider them, the context in which you decide to show them. I do not believe that there is a boundary between art and design, but there is one trade between the artist and graphic designer. Personally, I tend to see as much of a relationship between the work of artists and designers that between, say, dentists and carpenters. I think it’s wrong to see design as an artistic form of work simply because it’s good quality. Design work can be very interesting without it needing to be anything other than design. Conversely, in the world of advertising, for instance, a reproach often made is that the ad misunderstands the context, the issues, and is too artistic. I think overly simplistic confusions between the two goes against the interests of both artists and designers.
Limited edition, numbered and signed.